Hotline in a Box aims to provide a global set of tools to support the assessment, set up, and management of humanitarian crisis hotlines. Crisis management is messy and stressful, and crisis hotlines in particular lack professional standards and are challenged by the changing nature of the technology landscape. The Hotline in a Box toolkit, because it will be publicly available (for free) to a global audience, and is backed by the world's most respected humanitarian actors, has the potential to be THE global benchmark for communicating with crisis-affected people which, quite literally, saves lives.
For a brand that changes in every crisis we wanted to create an identity that can be universal. We came up with two concepts for the client. 1. Sunrise and 2. Dials
This concept represents Hotline in a Box as a day-or-night, rain-or-shine organization. Day part gradients were a huge influence in our explorations as we want to communicate HIAB as a set of tools ready to solve any crisis at a global scale. The gradients and the white sun express progression and healing over time, which brings a comforting tone to the brand.
This logo represents different crisis in multiple timezones. So the colors where heavely inspired in the sunrise and suset. The iconography for the all stages and phases come from different sun positions. The interaction patterns could be infinite based on the motion of the sun.
Different crisis develop in different ways and at different speed, therefore this toolkit provides 4 phases to help give multiple solutions to communities, depending on which one fits best. I Took the different sun shapes from the logo itself to give a simple and fresh look to each phase.
This route brings focus to the universal pictogram of a phone’s dial pad. In its simplest form, a dial pad is reduced to an abstract grid of dots
We made the dotted logo patterns an extention of the brand.
We wanted to keep the Iconography simple but at the sametime not too abstract. We gave it a humanistic and positive look without making it too cutsy. Same principle goes for color selection.
Noto was the chosen typeface since we had multiple limitations when creating the brand expression, the biggest one was accessibility. We had to pick a typeface that can be legible in all languages for all over the world. Noto helps to make the web and print amterials legible across platforms for all languages. Currently, Noto covers over 30 scripts. And it's free through Google Fonts.
Worksheets were a fundamental part of the process. We had complex information that had to be simplified and easy to use in a emergency crisis. It had to be understandable globaly and have universal measurments, for example all the designs were applied to A4 pages. The information architecture of it was another key part of this process.