Link is a smart key ring,

that gives travelers access to an app with a personalized digital guidebook. Link is targeted to the members of Couchsurfing — an international traveling community of 5.5 million people who connect through the website’s online platform and app. In addition to having a free couch to crash on, travelers, or “surfers”, also have a chance to see a city through the eyes of their host.

This is for the wanderers,

the explorers, the drifters, the risk takers, the nomads, the strangers, and the gifters. Inspired by the spirit of adventure and generosity embodied by the Couchsurfing movement, we wanted to celebrate the exchange of trust between the host and surfer. Many surfers when interviewed cited a desire to “give back” to the community that had hosted them during their travels by turning around and becoming hosts to other surfers.

Link holds a physical key to the home...and a digital key to the city.

The curved form of the key ring also references the drop pin on a map, further tying it back to the theme of travel and hospitality. Link works using NFC (Near Field Communication) technology through a chip embedded in the key ring. When exploring a new city, surfers simply tap Link to their phone and are prompted to download the Link app.

Once in the app,

guests receive exclusive access to a list of favorite restaurants, museums, sights and bars — all annotated with personalized comments from the host and previous guests. The guests can then add their own recommendations of places to visit for future guests.

Since the target users of Link are ecommerce-centric millennials, the smart key ring is sold exclusively online. Buyers can find Link through the Couchsurfing website — when they click on the Link advertisement, they are routed to the Link landing page featuring the unique offerings for both hosts and guests.